Your video content must be attractive. Set one or more sequences accessible in demonstration mode. Choose the title and description with care as they will be indexed in search engine. They must instantly tell users what they’ll find in the video.

The price must be low enough to not be an obstacle to an online purchase. To get points of comparison, check the prices of Video On Demand and online music downloads. You set a price with a decimals like € 9.99 or € 14.99.

Set an access duration long enough knowing that most of the customers won’t use all the time allowed.

Videodif has an integrated mailing tool to send emails to all your contacts. The look of messages can be customized with your colors and logo. You can save multiple messages and test them by sending them to yourself.

Predefined messages will help your send messages presenting a video, a discount campaign or the generation of access codes.

You may enter a promotional code on the video options with a discount percentage to apply and a date to end the operation. You can revive your contacts with the mailing tool by sending them a message with the discount code. You can also send access codes to some of your clients to stir up the purchase of additional time or the purchase of other videos.

To get a good ranking in search engines, make links from your sites to the store. Make links to categories and subcategories. It can also be a good idea to put a video sample on YouTube.

Enable the “Share on Facebook” option on the Resources tab and encourage your customers to promote your videos on their Facebook profile.

To encourage site or blog owners to put links to your store and videos, you can create resellers on your store. When buyers come from the reseller’s site, the reseller can get a commission (a percentage on the retail price).